The Rebirth of Indian Fashion

The fight for primacy in India's flourishing online retail industry is being compensated on two fronts - electronics and fashion. However it is fashion and apparel that retailers are keen that they purchase more of, quite simply for the reason that the category bids the highest side-lines in the trade.
Indian Fashion has got a new birth “Renaissance” this decade. It has enormously excelled and has exemplified it’s presence in the glamour industry. If you talk about this season, stripe prints get an ethnic injection for a contemporary overhaul of tribal aesthetics. Earthy colour ways look clean and calm with white contrasts, whereas animal patterns and subtle texture plays are also key. This is a trend that is best suited to the Present-day Missy Markets.
Even as the big portals - Flipkart, IndiaMart, Snapdeal and Amazon - push for top honours with dedicated sites like Jabong and Myntra, a new class of fashion e-tailers are achieving the attention of buyers. Not just this, multi-brand fashion portals like Limeroad and Fashionara and online-only brands like Yepme and Zovi have engraved out a space for themselves in the Rs 13,800-crore Indian Clothing industry.
But in a trend that marks the excavating ripeness in India's online fashion market - over half a dozen young start-ups that bid services ranging from personal styling to affordable sewing and fast fashion are attaining significant attentions and wallet share!
"There is room for many, numerous players and over the following 18 months we will see far sharper segmentation," said Arvind Singhal, chairman of retail advisory firm Technopak.
Tushar Singh, lead investor for the Indian Angel Network in FabAlley, estimates that these portals will knack high valuations going up to closely 20 times their revenue.
The attire and accessories e-retailer targets qualified women in their early to mid-twenties and entices them with fast moving stock. "We give customised recommendations to shoppers to complete the outfit and focus equally on accessories and clothing," said Tanvi Malik, the cofounder of FabAlley, who formerly worked with Titan Industries.
The Gurgaon-based start up earns about 35 per cent of its total revenue from sale of accessories. FabAlley started out as an accessories-only store, but within nine months they started retailing clothes designed in-house to capture the growing plea in the apparel industry.

Presently, the company launches more than 100 styles every week in categories ranging from office shirts to evening dresses and necklaces. The web-only brand also sells on other sites such as Myntra, Flipkart, and Jabong for extreme customer reach. Nevertheless, the company does not parade its all-inclusive clothing on these portals upholding a level of exclusivity in the website.